Lovin' Animoto (Review)My husband came across Animoto a few months ago and I immediately fell in love. It can do in a few hours what used to take weeks of work by a professional. In a way, it's depressing for someone like me with 20 years of video production experience to see what this program can do. It automatically edits clips to the beat of the music and the effects are very classy, not cheezy at all. So an amateur can now create beautiful high resolution videos with photos and video clips with a few clicks of the mouse. There's a full selection of royalty free music or you can upload your own. Here's what a volunteer (with zero video experience) put together for The Fuller Center for Housing.
I decided to write this review this morning because I found myself at dinner with a friend of mine last night gushing about Animoto. My friend is the president of a non-profit looking for a way to create short compelling videos out of some home movie clips he shot overseas. Of course, for the serious documentary filmmaker, the only real use this could have is for creating perhaps a trailer or teaser for your film. There are definitely limitations. There's a limited amount of space for text and there are limitations if you want to use interview or sound clips. But if you're looking for a simple, quick and inexpensive way to put together a sharp looking music video, movie trailer or promo for your business, this is definitely the way to go. The basic package is free or you can upgrade to full unlimited access for only $30/year (it's free for non-profits). There's also a pro-package for $299/year that allows complete branding. Considering you could easily pay a professional thousands of dollars to create a similar video, this is truly a bargain. So all in all, an extraordinary product. Two thumbs up!
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