KickStarter Campaign Just Launched | Fundraising Advice Needed!
by Casey Florig
June 26, 2013 - We have just launched our Kickstarter campaign for our documentary "The Dead Affect" which follows the hit series "The Walking Dead" back to its roots to explore its impact on the small Georgia towns where the filming took place.
We have 9% funded and 19 days to go. We can use all the help we can get! We went with the 30 days route, because it made sense not to prolong the campaign.
I have been all over Facebook and Twitter trying to gain interest. I even drove to Senoia, GA (where most of the filming will take place because that is where The Walking Dead is filmed) and passed out fliers for our Kickstarter video.
In Facebook I've found that posting pictures of the filming locations has gained the most interest, as far as page views go. And for Twitter, we went from 15 or so followers to over 500 now. My strategy there was to follow as many fans of The Walking Dead as possible in hopes that they follow us back. It's been about a 3 to 1 ratio.
I've been all over the Desktop Documentaries site, especially your list for gear and equipment
. This is my first film so I could use all the help I can get!
Here's our KickStarter trailer:Answer | Desktop Documentaries
Hi Casey. Thanks for reaching out! Sounds like a very cool documentary project. Congratulations on your success thus far! It seems you are doing a lot right and getting some very promising feedback. You are rocking with your social media outreach.
As for raising more funds...
Have you contacted all the "influencers" and bloggers who talk about The Walking Dead? Having them promote you to their followers and fan base is key. Is there a Walking Dead Facebook fan page you can post to?
Also, updating your Facebook page regularly with new and interesting stuff is great. Maybe post a new video every week leading up to the deadline? (Perhaps some scouting/raw footage you've shot or you guys on camera thanking people who have donated, etc).
In fact, you may want to consider reshooting your KickStarter trailer.
Your KickStarter written description is excellent. Great job on that! You express beautifully why you're making the documentary and your excitement behind the project. The trailer.. there are a few small improvements that would make a big difference.
1) You guys LOOK great (love the chalkboard background and black shirts/hats) -- so don't change that.. just make sure to use a good mic. It will make a better impression regarding the quality of work you plan to do and will boost the confidence of potential donors.
2) Look into the camera and appeal to people directly. Speak from your HEART about why you think this project is so cool! People will love it and respond!
3) Hook your audience right from the start by tapping into their love of the Walking Dead. Do you have permission to show any of the footage from the show? If so, it would be great to start the trailer off with some of those images.. or at least a few questions like "Are you a Walking Dead Fan?" "What are your favorite scenes from the show?" "Would you be interested in going behind the scenes to see where the series was shot"? "Would it surprise you to know that the communities where the Walking Dead was shot have been forever changed.. in surprising and unusual ways?" Tapping into the audience's emotional connection and fascination with the show is key.
A great article for more ideas is Jennifer Fox's 42 Crowdfunding Tips for a successful six-figure crowdfunding campaign
Learn more about documentary fundraising
Anyone else have ideas for Casey? Please leave your comment below or go donate now to help them reach their goal!