Supercells Documentary | Wrangling With Distribution
by Alex Roberts
Hi, to whom it may concern, I had agreed to work with a German DP to help him and his crew film a documentary on a pioneer in Regenerative Medicine, his scheduling alone is insane as he flies the world saving lives.
Because of who the DP had done some indie work for and had a limited budget of 50k€ from the well respected Arte network from Germany we had many conversations about the timing, getting the right patient to agree to go on camera etc, then the cooperation of the hospital admin, doctors nurses etc etc.
Dr Paolo Macchiarini who is my partner in a foundation we specifically set up for Regenerative Medicine to support the patients met with financial difficulties including procedures not approved by the FDA in the USA which can take years when the patients sometimes have only a few weeks we knew this would grow beyond anybody's expectations. Well it has and there is no stopping in sight.
We have A list music industry and Film industry people willing to support us upon the right opportunity as long as it is an American patient to start with (understandably so).
The bottom line is after the German DP begged for a schedule and even had his assist DP who was even more relentless, (BTW I admire tenacious professionals as long as they respect our schedules) not the case. Well we went for it anyway. Upon the condition that myself and Dr Macchiarini had final cut to keep it true and real, after all we are dealing with peoples lives period.
Several weeks go by and we have a trailer, 3 months go by and we have an edited film of great quality, operating scenes, as real as t gets etc. The DP sends me the trailer link and everyone is excited, then comes the film telling me how pleased he is but must find distribution even though Arte the German Network agreed to air on prime time, which extends to France and ABC world news tonight with Diane Sawyer in Australia to start.
I asked the DP where our credits were and what happened to final cut. Well because they were so limited on budget if they mentioned our foundation in the credits it could bring the DP's indie film company problems because it would look like they took money from our foundation?
Insulted was the first thought, then his boss offered to add our foundation to their webpage and do a live chat, sure like a world renown doctor has time for phone calls etc.
The bottom line is I said first and last time. I posted the full length film on our site, Facebook, LinkedIn etc etc and people were absolutely blown away. Doctors from all over the world, patients and their families, it was fantastic.
Until the German DP said he has a very serious problem because he sold the film without our knowledge or approval to a Dutch distributor and was threatened legal action if the film was not removed.
My tech guy had the entire web cleared before the next whiny email. Of course the German DP started to take all of the credit, doctors were apologising to him etc etc.
I stepped up to the plate to defend my tech guy saying I told him to upload the film, an honest mistake it could have been yet there was never any mention of not to upload the film? There was no mention of credits, final cut, you name it I am sure you have heard it all.
I come from a very long music background in handling business affairs for a select group of International artists and major labels, I do have many great film connections.
I had my dear friend and partner Jimmy Stewart watch the film and talk his father-in-law into watching it, Jon Landau ( James Cameron's go-to DP). They both loved it and Jon said Alex, I want to do something real and different, getting patients to agree, worlds best doctors in this amazing new field and make a real movie with real heartwarming stories, it is the future and audiences of all ages will be blown away marketed the right way.
I agree. Jimmy is already writing a treatment and the world needs to know countless patients with inoperable diseases now have options to live a better quality of life. This is so cool.
So in the meantime I was thinking of just reposting the whole video only with a statement leading to...You have seen nothing yet, coming Summer 2014, the real heroes (doctors) and the courageous patients.
This is medical miracles gentlemen, I have witnessed it first hand in the operating room.
Getting nominated for a Grammy is awesome, being involved in saving someones life is the ultimate. I look forward to your feed back, maybe involvement?
Thanks for reading Alex...