Sneak Peak! This page is a free section from the
Documentary Fundraising 101 Course compliments of the author.
By: Faith Fuller
Why do you need a documentary fundraising team?
Here's the secret to fundraising. If you are trying to raise even $5,000, recruit people to help you. In fact, having multiple people on your team is a fundraising strategy in and of itself.
Funders are more inclined to support a project with multiple team members vs. a lone ranger.
By the simple act of expanding your team, you automatically expand your reach to potentially more donors.
WHO you choose for your documentary fundraising team depends on what fundraising strategy you decide to go with.
Your fundraising team for a crowd-funding/internet campaign may look very different than a fundraising team trying to reach individual wealthy donors. You may even decide to have several fundraising teams for different campaigns. In general, having 3-4 people on a fundraising team is ideal.
How do you recruit these “money people” on your team? If someone is raising money on your behalf, first and foremost there needs to be a strong sense of trust. They are using their good name to put their neck out there for you. They will need to have trust in you personally and in your abilities to handle the project.
There are plenty of people in the world who can help you. In fact, they WANT to help you.
For the same reasons people donate to documentaries (more about that in the Documentary Fundraising 101 Course), they want to volunteer and give their time – either for the status, because they believe in you or they believe in the cause.
Whatever the reason, it makes people feel good to help and contribute. For some, it's an ego boost to be asked for help and advice. Don't deny them that opportunity. You've got something unique that people would love to be involved with.
When asking someone for help, adopt the mindset that you are actually doing people a favor when asking them to donate or volunteer with your project.
There is a deep human need to give back. By offering someone an opportunity to be involved in something bigger than themselves, it has great potential to bring that person joy, build dignity and create a sense of pride. Why would you deny someone that?
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