ABOUT THE MEOW WOLF DOCUMENTARY
MEOW WOLF: ORIGIN STORY is a feature documentary that takes us through the meteoric rise of a penniless, anarchic art collective as it attracts the support of George R.R. Martin (Game of Thrones) and morphs into a million dollar corporation in just a few short years.
The film is a rowdy, psychedelic anthem to artists, entrepreneurs and anyone who has ever dared to have a dream.
It premiered at SXSW in March 2018 and has been on the film festival circuit since then.
Meow Wolf artist
MEOW WOLF artists
MEOW WOLF FILM DISTRIBUTION STRATEGY
We had always planned to do a DIY release, or at least a hybrid, so that we could retain more control of how the film was released, and also to try and garner as much revenue as possible.
Meow Wolf really wanted distribute the film widely because of their very inspirational story. They are a small group of people who had a crazy dream and who really stuck with it through the ups and downs to create something totally new that is expanding the definition of and participation in the art world. We thought a lot of folks could relate to that and be moved to action and a life of more creativity.
So, big goals for us were control, revenue and eyeballs.
We started out thinking we’d accomplish this mainly through Tugg and VOD sales on the Meow Wolf website.
Meow Wolf already has a large social media following and a robust email list, so we had a good head start.
Building awareness from the ground up is a ton of work, so we knew we’d at least have an advantage there with Meow Wolf’s rabid fanbase.
Meow Wolf Documentary Premiere at SXSW in March 2018
Educational sales and screenings were also high on our list. We knew that we’d do a lot of outreach, finding strategic partners to help us gather even more audience as well.
So, we set out on this path, and soon realized that the help of a distribution strategist would maximize our opportunities.
We brought on Mia Bruno, who helped us get even more clear on our goals, and then because of her experience and connections, she was able to bring more opportunities to the table.
Mia has the relationship with Fathom Events, and was also able to secure a great deal for future VOD release plans. She was also able to secure a deal with a distributor who places films for airlines and cruise ships.
We are also still working with Tugg for grassroots screenings, and for educational distribution as well.
When the Fathom deal was set and we were told that we’d play in over 600 theaters, we realized we had a big national release on our hands.
This means that it’s more likely (still hard work!) to get some important national press.
To leverage that opportunity further, we hired a PR firm, JIVE PR. They’ve gotten us some great articles in outlets such as Forbes and NPR’s All Things Considered (a dream come true, right!?), with more to come.
It’s definitely a big investment to bring on these experts. But it’s also one that we’re sure will pay off.
It can be tough to get the financing to even get your film made, but always keep an eye on distribution and budget ahead for that as well. It usually means that after you’ve made a great film, you’ll ultimately hit more of your goals and fulfill your idea of success.
MEOW WOLF Documentary Team, SXSW 2018
Alessandra Khalsa, Alexandra Renzo, Morgan Capps and Jilann Spitzmiller