How does an independent filmmaker get their movie on Netflix?
Question: Hi there, I'm trying to figure out how to get my documentary movie on Netflix. Is there some kind of process to submit my film? Any guidance? Thanks!
Answer from Jason Brubaker/Film Distribution
Hi Janice. This is actually a very common question with indie filmmakers -- how to distribute their titles on Netflix. Here are few simple steps to get you started.
Step 1 – Verify The Netflix Database
Netflix has a proprietary, systematic approach for scouting and selecting titles for their database. And unless your title is selected for the Netflix database, Netflix will not make an offer for it. This is a circular requirement. If your title is not listed, there is not a whole lot you can do to change this.
Step 2 – Increase Queue Demand
If your title is listed in the database, the next step is increasing the “queue demand” so that the Netflix algorithm can determine the value of your title. To increase Queue Demand, you will need to organize a mini campaign that involves getting friends and your social network followers to add the film to their Netflix queue.
Step 3 – Get An Offer
Assuming your title is included in the database and you are able to increase “queue demand” then a 3rd party or aggregator would approach Netflix for an offer. At this point you will either get an offer that makes sense for your movie or they will pass on your title.
Keep in mind that these offers can sometimes be much lower than anticipated – so it is important to manage your expectations.
While Netflix is a very popular platform, it might behoove you to check out Hulu, iTunes and Amazon as great alternatives. My guide at www.HowToSellYourMovie.com might help.
About The Author
Jason Brubaker is a Hollywood based Independent Motion Picture Producer and an expert in internet movie distribution. He's the publisher of FilmmakingStuff.com and a regular contributor to Desktop Documentaries. Read our interview with Jason here.
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